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They later attended USC together and entered the Internet entrepreneurship field.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.
Tinder says that Super Likes makes it three times as likely for users to find a match.As of November 11, 2015, Tinder's "Moments" feature had been retired.